Make the Right Decisions
Wisely Allocate Your Capital
Hire the Right Salespeople
Correctly Scale Your Sales Team
You’re a Founder and probably thinking the following:
“I want to step back from selling.”
“I am under a lot of pressure to accelerate our sales.”
“I dread making mistakes and having to ask investors for more money.”
“I really want to do more CEO-type work to grow our market share.”
“How should I expand our sales team?”
“How do I find and hire the right salespeople?”
“I have never led a sales team, so how should I manage them?”
“How should I set targets and rewards?"
The Worst Mistakes to Avoid
You can lose over $300,000 and 60 days of your time
One of the most common mistakes founders make is to hire a Chief Revenue Officer or VP Sales.
This may surprise you, but hiring a CRO requires your business to be at a certain stage.
You could hire a CRO too early. Or, you could hire the wrong CRO. Both scenarios can cost you a lot of money and time!
What Do The Best Do?
The most effective business leaders start with something that is both straight-forward but difficult to get right.
Yet, it is the most powerful path to meaningful growth.
The best founders start with the end in mind to scale their sales team.
They start with deeply understanding and becoming obsessed with their customers.
You might be sceptical, but starting with your customers allows you to:
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Gain an unfair competitive advantage.
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Understand what personalities and traits will best connect with your buyers.
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Understand which targets and rewards to create that align with your buyer cycles.
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Understand what skills and knowledge you need to support & invest in.
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Understand which GTM structure is best and which sales infrastructure you need.
In short, starting from your buyer will help you:
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Hire a couple of the right salespeople to quickly acquire customers.
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Quickly gather critical market feedback on your proposition.
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Form the right strategy.
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Expand your sales team with the right people.
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Invest in the right skills & technologies.
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Grow without wasting your money.
Scale Sales Blueprint
Don’t Just Scale By Hiring More Sellers
Scale Your Selling Quality
Scale By Using Your Capital Wisely
My Blueprint leverages Best Practice research with hundreds of companies.
This Blueprint will help you:
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More quickly ramp up your revenue.
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Avoid hiring people who will damage your business.
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Win the best clients.
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Avoid wasting your hard-earned money.
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Scale in a profitable way that protects your capital.
Who's this Blueprint for?
Who this is not for
This is not for you if:
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You want to hire and churn sales talent
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You are only interested in growth “at any cost”
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You are not interested in learning about your customers
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You view sales as a low-skill job
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You believe the right product will sell itself
Who this is for
This is for you if:
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You want to scale right, not just fast
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You don’t want to “outsource” your precious sales to a sales leader without accountability
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You want to grow a profitable business
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You understand the value of sales & marketing
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You are passionate and curious about your customers
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You recognise that you are not an expert in sales and value expert support
Here's What You'll Get...
1-2-1
Coaching
Rather than just giving you the tools and methodologies, you will receive personalised support to help you apply the right approaches to quickly and profitably scale your sales.
Leverage Hundreds of Best Practices
All the principles are grounded in extensive research identifying what the best companies do. You will apply tried and tested methods that have proven success.
Actionable
Tools
In addition to the Best Practice principles, you will have access to over 80 different tools, templates and guides to help you action the right strategies for your business.
Ongoing
Advice
Changes can happen frequently. When they do happen, it is reassuring to have someone advise you as they occur so you avoid any costly mistakes.
You Will Learn how to
Create the right sales team structure
Identify who your best clients will be
Accurately assess your team and measure progress
Hire the right salespeople at the right time
Use the right KPIs to measure performance
Learn how to effectively manage your sales team
Create more accurate sales forecasts
Identify & manage your channel partners
Are You Ready to profitably grow your market share and equity?
