How to Become a Great Sales Leader
Interview with Max Cates on how Servant Leaders create high-performing sales teams that outperform their competition. Sales leadership is still stuck in the 90's. Most leaders focus on the "churn and burn" model of talent management and they only focus on the numbers to drive performance. However, numbers are the end result of doing all the right things. Servant leadership focuses on supporting the right activities to help develop their sales team. Max Cates shares the best practices for how to become a servant leader, support your sales team, and ultimately outperform your targets.