Break away from conventional sales wisdom that is suffocating your potential, your income, your ambitions.
My game-changing solutions empower Founders & Sales Professionals with science-backed strategies and actionable tools to enable sales growth even during market downturns.
I was never a natural-born seller. In fact, I had to resign from my first sales job before they were going to fire me; even though I had helped close a £1M deal.
I then joined another company. Then the 2008 crash happened.
I questioned all my life’s choices. It was a dark time. I could hear the judgement from my parents. Sales was not considered a profession and I didn’t know anyone who was a successful seller.
Then, something happened that changed everything.
I was tidying my bookshelf when a book fell on my head. It was an old behavioural neuroscience textbook from my university degree. I stared at this book and realised that I was approaching sales the wrong way round.
I went back deep into my neuroscience training. I re-learned the neuroscience behind human behaviour. I re-learned the WHY and HOW for how we make decisions.
From then on my life completely changed. My sales results exploded. I achieved almost 300% of my annual target in 2009 while everyone else was struggling.
I became a specialist in selling to C-Level executives in $1B+ companies.
In the last 15 years I have interviewed over 428 buyers across 10 industries, 9 functional areas and 3 seniority levels, including CxOs.
All of my Neuroscience knowledge, 20 years of sales experience, extensive interviews and research with buyers, plus my involvement with top-renowned sales researchers like Matt Dixon have been distilled into one of the most powerful sales training and advisory programs in the world.